Balenciaga’s New Couture Store Will Offer Its Rarest Pieces, Fresh From the Runway

Balenciaga’s New Couture Store Will Offer Its Rarest Pieces, Fresh From the Runway

Balenciaga clients can expect only the finest craftsmanship from these offerings, which are all made in France and are exclusive to the Couture Store. And if they so please, shoppers can make their purchases truly one-of-a-kind through the personalisation and alteration services that are available at the brand’s ateliers, located just upstairs in the same building.

There, they will have the luxury to try on Balenciaga’s latest haute couture designs within a spacious fitting salon, much like couture clients of the past. The difference, though, is that today’s shoppers will get to take home their purchases immediately, instead of going through months of fittings.

“In this new store, products, made-to-measure services and retail excellence are a reinvention of the Balenciaga client experience,” said Balenciaga CEO Cédric Charbit. “You’ll be able to get the best possible service. You’re in a space that’s not a retail space; it’s experiencing a dream.”

That dream will begin on July 6, when the fashion brand presents its haute couture fashion show for Fall/Winter 2022 at 10 Avenue George V. Selected pieces from the new collection designed by Gvasalia will be available to shop at the Couture Store, which will open on the same day. 

Read more: Let it Snow: Everything That Happened at the Balenciaga Fall/Winter 2022 Show

 

 

Source Credit: This article originally appeared on Tatler Asia by Tatler Asia. Read the original article - https://www.tatlerasia.com/style/fashion/balenciaga-opens-couture-store-paris