China’s Latest Cancellation Catapults TikToker to Fame | Jing Daily
What Happened: China’s unconventional TikTok or Douyin star Guo Laoshi — also known as “Teacher Guo” — has been removed from Chinese social media. The government’s entertainment crackdown is showing no sign of slowing and Guo is the latest figure to have her accounts suspended. The hashtag #allofGuoLaoshisaccountshavebeenbanned or #郭老师账号全平台封禁# now has over 800 million views, with the outspoken figure having seven million fans herself. Born in Hubei province in central China, Guo shot to stardom for her rejection of the so-called trappings of femininity, such as makeup. Her video content ranged from the sublime (lip-synching to pop songs) to the ridiculous (smelling her feet).
The Jing Take: On the face of it, Guo’s status as an “anti-celebrity” and her relative lack of fame mean her cancellation was unexpected. A Weibo poll on the news showed supportive comments; of the thousands of responses one said: “I don’t think it’s right. Can’t people entertain themselves?”
Still, given her rejection of standard beauty norms, this move is not that surprising. Yesterday, a TV ban of “sissy men and other abnormal esthetics” was announced, as broadcasters were encouraged to “promote excellent Chinese traditional culture” instead. Netizens have called out Guo’s often uncomfortable content, and now it’s seen as vulgarity and a move away from the cultivation of a strong, moral character. A few of her detractors said: “She’s always insulting others; serves her right,” and even more scathing, “Why do we even call her a teacher?”
Even so, this news has resulted in the uncompromising influencer and her antagonistic demeanor being even more talked about online. In recent times, big swathes of Chinese society have been working hard to push the goalposts for women: Diversity champion Yang Tianzhen’s plus-sized women’s clothing brand celebrated its first birthday this week while the Chinese TV presenter who described Olympic shot putter Gong Lijiao as a “manly woman” faced severe backlash.
Where this move muddies the waters is from a luxury perspective; it further tests their ability to endorse more diverse idols. But it goes much deeper than influencer choices. It relates to the behavioral mores of luxury’s biggest consumer group moving forward — those who hold up half the sky.
The Jing Take reports on a piece of the leading news and presents our editorial team’s analysis of the key implications for the luxury industry. In the recurring column, we analyze everything from product drops and mergers to heated debate sprouting on Chinese social media.
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