Frank Ocean's Homer Luxury Company Announcement, Store

Frank Ocean's Homer Luxury Company Announcement, Store

To say Frank Ocean keeps a low profile is a bit of an understatement, so when he finally does go public with something, it’s a pretty big deal. So it goes for his enigmatic new luxury company, Homer, which the musician announced in the early afternoon of August 6.

What is Homer, you ask? Well, according to the extremely straightforward Q&A sent as a press release, “Homer is an independent American luxury company founded by Frank Ocean.” Simple enough!

Though many of Ocean’s devotees have been trying to uncover the mystique of Homer for months, it seems like the brand name is inspired by legendary poet Homer rather than Homer Simpson. Not that the Simpsons patriarch wouldn’t have made sense as inspiration for Ocean, given that he’s a big fan of show creator Matt Groening.

Anyways, Homer is a multifaceted effort unrelated to Frank Ocean’s molasses-drip musical output, citing inspiration from “childhood obsessions” and “heritage as a fantasy,” the release continues.

“This is 3 years in the making and there is so so much I’m excited to share with all you strangers,” Ocean said of Homer in a rare Instagram Story. “This project has kept my mind moving and my imagination turning throughout it all.”

First up from Homer is a selection of Italian-made silk scarves and luxe jewelry. The latter is comprised of “18K gold, recycled sterling silver, and hand-painted enamel” with diamonds that “come from Homer’s state-of-the-art lab in America.” Who knew Frank Ocean had his own diamond lab?

Homer’s jewelry is both stylized and sober, frequently utilizing character-driven designs with names like “Boy Toy” and “Hammer Man.” There are cheekier bits — “OK”-shaped earrings — and more conventional bracelets, necklaces, and rings.

Prices aren’t for the faint of heart: The diamond-studded 18k gold Jaxstones Bracelet in XL size, for instance, will run you $49,425, and its cheapest iteration — rhodium-plated sterling silver — weighs in at an imposing $2,680. Pendants and scarves can be had for under $1,000 but most of the silver and gold is priced in line with other fine jewelry labels.

And, because this is a Frank Ocean joint, Homer isn’t going to make it easy for you to peruse its wares. To see the goods, you must visit Homer’s new outpost above the New York Jewelers Exchange or request a catalog on Homer’s website, where you can also make an appointment to visit the space, which opens on August 9.

The catalog is exhaustive, breaking down every piece of Homer’s expansive accessories collection. It also sees Frank and pals in some Tyrone Lebon-shot snaps, showcasing key Homer pieces. Oh, yeah, and it teases forthcoming Homer x Prada bags.

Naturally, Homer’s store is the only place to buy the debut collection, though you place orders by calling or messaging the store on Signal once it opens. For now, keep up with Frank Ocean’s latest endeavor on Homer’s Instagram page or listen to 454’s 4 REAL, which is streaming on Homer’s wesbite.

HOMER
10 a.m. to 6 p.m. (Monday-Friday), 10 a.m. – 5 p.m. (Saturday)
70-74 Bowery
New York City 10013
+1 212 410 3300

 

 

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