f(x)’s Krystal Jung Unveiled as Charles & Keith’s First Global Ambassador

f(x)’s Krystal Jung Unveiled as Charles & Keith’s First Global Ambassador

Krystal Jung, member of the Korean girl group, f(x) has been appointed as Charles & Keith’s first-ever global brand ambassador. More popularly known as just Krystal, the singer and actress is tasked to continue the brand’s vision to empower women around the world to express themselves freely through fashion.

The lead vocalist is known for her keen sense of fashion and a sharp eye for fashion trends. In a statement, Charles & Keith chose the multi-hyphenate artist as she embodies the look of a modern-day woman, always striving to be the most authentic version of herself.

“Charles & Keith has always celebrated women, encouraging their expression of individuality and style through our collections. We’re thrilled to welcome Krystal, whose spirit closely aligns with our brand values, to the Charles & Keith family,” says Keith Wong, co-founder of the brand. “Together, we hope to inspire women all around the world to showcase their personal style—fun, freely and to flourish,” he adds.

This new role kicks off with Krystal headlining the brand’s spring 2022 campaign, highlighting the season’s key footwear and bags including the Blooming Spring collection which makes use of fresh floral motifs, playful pastels and bright colours.

As the brand’s first-ever global ambassador, expect some exclusive video content where Krystal will showcase different sides to her and her style as well as answer burning questions about style.

Talking about her new role, Krystal says, “I am truly honoured and proud to be the first global brand ambassador of Charles & Keith. I appreciate the brand’s consistent endeavour to empower women through fashion over its 25-year history—creating beautifully crafted collections that feature a wonderful balance between on-trend styles and classic wardrobe staples.”

“Spring holds a special place in my heart. You always get the sense that it’s a season for renewal and optimism—the perfect time to kick-start this collaboration. I am looking forward to being on set for the campaign shoot and being transported to a floral wonderland with fresh, playful colours,” she adds.

The upcoming Blooming Spring campaign will launch on February 2022.

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Source Credit: This article originally appeared on Tatler Asia by Tatler Asia. Read the original article - https://www.tatlerasia.com/style/fashion/krystal-jung-charles-keith-brand-ambassador