How This Japanese Designer Brought Hybrid Fashion to the Forefront at London and Tokyo Fashion Weeks

How This Japanese Designer Brought Hybrid Fashion to the Forefront at London and Tokyo Fashion Weeks

You’re celebrating your 25th year with Toga. How have you and the brand evolved?

I started out alone, then Toga became a team of three, and now I’m working together with a team of more than 50. We’re still working together to carefully and thoughtfully create to the best of our ability.
Going forward, we plan to continue doing the same—to make carefully considered things without taking any shortcuts.

You’ve spent time in your native Gifu, as well as Tokyo and Paris. How have these experiences shaped you as a person?

I believe we subconsciously absorb the things we see and the things we feel in our everyday lives. I think it plays a role in shaping the standards we hold as an individual.

At seven years old, being surrounded by the vast nature of Gifu—a land so far away from fashion–I obsessively flipped through magazines aspiring to become a designer.

In Tokyo, surrounded by exciting friends, I learnt the basics of clothes.

And in the beautiful city of Paris, I explored my identity as an individual while struggling with, and also enjoying, cultural differences. I became self-aware of what it meant to be Japanese, and what it meant to be Asian. It allowed me to feel and experience the cultural differences firsthand had a significant influence on me.

Read also: 8 Minimalist Japanese Clothing Brands You Should Know

 

 

Source Credit: This article originally appeared on Tatler Asia by Tatler Asia. Read the original article - https://www.tatlerasia.com/style/fashion/japanese-designer-yasuko-furuta-interview