How Yoon Ahn is Taking Her Fashion Brand Ambush to the Metaverse

How Yoon Ahn is Taking Her Fashion Brand Ambush to the Metaverse

Her reach within the industry has grown, too. Since the last time Tatler caught up with Ahn in October 2020, her list of collaborations has gone beyond fashion. Projects include special-edition glow-in- the-dark headphones with Beats; a limited-edition Moët & Chandon champagne bottle (it’s the first time in 152 years that the bottle for the house’s signature Moët Impérial has been redesigned by a collaborating creative); new Astro Boy figures with streetwear store Bait; a Bulgari Serpenti handbag capsule collection; and buzzy, ongoing collaborations with Converse and Nike, one of which marked the first Nike and NBA collection to be designed by a woman. “Though I work in the fashion industry, as a designer, one goal I have is to bring together fashion with other industries outside of fashion,” Ahn says.

“It excites me to think how I can become the bridge to connect these two dots.” This sense of community is imperative for Ahn; if you are one of Ambush’s 800,000 Instagram followers, you might have seen posts referring to Ambush Universe, a new visually led platform that introduces emerging creatives, starts conversations with beloved artists, and documents design inspirations and archives under five themes: Art & Design Theory, Field Study, Living World, Ambush Artifact and In Focus.

Don’t miss: Ambush Founder And Dior Men Jewellery Director Yoon Ahn Shares Her Unusual Inspirations

 

 

Source Credit: This article originally appeared on Tatler Asia by Tatler Asia. Read the original article - https://www.tatlerasia.com/style/fashion/yoon-ahn-ambush-milan-fashion-week-launch-metaverse