K-Pop Star IU Is New Balance's Latest Brand Ambassador

K-Pop Star IU Is New Balance's Latest Brand Ambassador

“I have always been a fan of New Balance,” says the K-pop soloist, who took to Instagram to celebrate the partnership. “New Balance always sends a message and offers attention to those who tell their own story. When I partnered with New Balance few years ago, New Balance was very focused on my story as an Asian entertainer.”

Stephen Roach, Marketing Director for New Balance Asia-Pacific, shared a similar sentiment, “As a multi-dimensional talent who did not follow a traditional path, IU exemplifies the New Balance brand philosophy of fearless independence. Her dedication to becoming a multi-talented musician and actress… make IU a leader and inspiration to her generation.”

New Balance’s new campaign with IU will be released in over 10 countries and regions in Asia. 

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Source Credit: This article originally appeared on Tatler Asia by Tatler Hong Kong. Read the original article - https://hk.asiatatler.com/style/iu-new-balance-new-ambassador