Meta-fluencers: 7 Asian Metaverse Influencers That Brands Love

Meta-fluencers: 7 Asian Metaverse Influencers That Brands Love

When Miquela Sousa (lilmiquela), the world’s first computer-generated social media influencer, burst into the social media scene in April 2016, people were taken aback by how eerily lifelike she was. Created by Brud co-founders Trevor McFedries and Sara Decou, Miquela is an effortlessly hip Brazilian-American 19-year-old Instagram model who hails from Downey, California.

The initial reception for her debut? Problematic fakery, uncomfortable attractiveness, a danger to children, have the potential to easily manipulate young people, and a threat to their wellbeing. “There’s no way that hot cartoons are actually the future of fashion advertising,” one article said.

See also: “New World Order”: Meet the Asian Virtual Influencers Taking Over the Metaverse

She has since amassed a large social media following (over three million Instagram followers at the time of writing) and profiled by a number of publications. She has also been pictured with a slew of celebrities including Diplo, Millie Bobby Brown, Yuna, Saweetie, Bella Hadid, and Nile Rogers, and spotted decked out in luxury brands such as Chanel, Burberry, Calvin Klein, Prada, and Fendi.

Her sponsored posts currently go for US$8,500 a pop and there are plans for further evolution of her character arc. Brud-owner Dapper Labs aims to make lilmiquela more community-driven. enabling fans to use tokens on the blockchain to vote on her character arc, including deciding which photos to post on social media.



Source Credit: This article originally appeared on Tatler Asia by Tatler Asia. Read the original article -