Nyon, Switzerland, 29th January – Hublot is pleased to today announce a new partnership with nine-time European Tour winner and current world #16, Alex Noren, who is to officially become a Friend of The Brand.


Sweden’s Alex Noren produced a remarkable performance at the Farmers Insurance Open on Torrey Pines Golf Course in San Diego, California, to finish runner up on Monday January 29th. He narrowly lost to Australia’s Jason Day in an intensely fought 6-hole playoff that stretched over two days due to darkness. Noren’s hard work continues to elevate him and cement his place inside the world’s golf elite.


Throughout an incredible 18 months, which commenced with the holing of a pressure putt on the final hole of the Aberdeen Asset Management Scottish Open in July 2016, Noren has enjoyed a startling upward trajectory. Since that milestone success, the Swede has clinched a further five European Tour victories, including at the BMW PGA Championship, where his tournament challenge was timed to perfection with a course-record 62 on the final day.



This run of form has seen Alex Noren climb as high as #8 in the Official World Golf Rankings, ensuring his attendance at the sport’s biggest tournaments in 2017 – an opportunity he grasped with both hands with top 10 finishes in The Open, The Players Championship and the WGC-Dell Technologies Matchplay.
Alex kicks off the 2018 YEAR with a playoff round at the PGA Farmers Insurance Open.


“As I look to elevate my game to the next level, I’m excited to partner with Hublot – a brand who is dedicated to creating amazing timepieces, fusing tradition with innovation, and which are matchless in their quality and construction. Having long been an admirer of the Swiss watchmaker products, it is fantastic to officially be welcomed into their family.”
Alex Noren, Hublot Friend of The Brand, and nine-time European Tour champion


Fittingly, as Noren start in an electrifying 2017, Hublot is celebrating the completion of an incredibly important period of development, culminating in the unveiling of a new timepiece dedicated to the ultimate precision sport – golf.


The brand’s world-leading watchmakers designed, developed, manufactured and assembled the Hublot Big Bang UNICO Golf Watch to equip its new UNICO movement, which has been specifically created for golf. The MHUB1580 movement allows golfers to seamlessly calculate their score whilst on course, while Hublot’s mechanical golf watch also features aperture displays and is ultra-lightweight, providing true sports performance.


In cementing this new relationship with the brand, Noren joins world No.1 Dustin Johnson, Olympic champion Justin Rose and Ryder Cup star Patrick Reed within the Hublot family, with all four currently residing within the Top 25 of the Official World Golf Rankings.


“There are very few players who have achieved more than Alex Noren in the last 18 months, so it is with great delight that we welcome him into the Hublot family. Alex’s dedication to his performance perfectly matches the Hublot brand ethos and we hope to share in his continued success as a rising star of the game over the coming years.”
Ricardo Guadalupe, CEO Hublot