Rolex at the Movies: A History of the Watchmaker’s Connection to Cinema

Rolex at the Movies: A History of the Watchmaker’s Connection to Cinema

Source Credit: This article originally appeared on Tatler Asia by Tatler Asia. Read the original article - https://www.tatlerasia.com/style/watches/rolex-watches-history-in-cinema

Rolex further deepened its ties with the academy in 2017 by becoming the exclusive watch of the Academy of Motion Pictures Arts and Sciences as well as the sponsor of its Oscars awards show. In 2018, it cemented the relationship by becoming the exclusive sponsor of the academy’s Governors Awards, a trio of awards that marks the beginning of the Oscar season and presented only to the greatest names in cinema to honour remarkable lifetime achievements.

Outside of these, Rolex is a founding supporter of the Academy Museum of Motion Pictures, which opened in Los Angeles in September last year. In a nod to the brand, the 28,000‑square‑metre museum with more than 4,500 square metres of gallery space features a Rolex Gallery on the third floor. The star of the show at the permanent exhibition space? The Cosmograph Daytona that once belonged to Paul Newman, gifted to the screen legend, who was as passionate about racing as he was about acting, by his wife, actress Joanne Woodward, right before his debut on the race track; engraved on the case back are the loving words, “drive carefully me”.

Read more: Oscars 2022: All the Asian Stars Who Dazzled on the Red Carpet

Going above and beyond its work with the academy, Rolex’s support for the arts continues in its Rolex Mentor and Protégé Arts Initiative. Established in 2002, it has since brought together 58 mentor‑protégé pairs, of which eight have been in film. It counts the legendary director Martin Scorsese—who, like fellow filmmaking great James Cameron, is a Rolex Testimonee—and big names such as Zhang Yimou, Spike Lee and Mira Nair among the participating mentors from the film industry.

 

 

Source Credit: This article originally appeared on Tatler Asia by Tatler Asia. Read the original article - https://www.tatlerasia.com/style/watches/rolex-watches-history-in-cinema