Style Qs: Zerrin’s Susannah Jaffer on How She Stays Committed to Sustainable Fashion

Style Qs: Zerrin’s Susannah Jaffer on How She Stays Committed to Sustainable Fashion

Please introduce yourself.

I’m a former fashion editor turned e-commerce and media entrepreneur. I’m passionate about helping both sides of the industry—citizens and brands—create and consume more consciously. I’m also a photographer, pianist and massive dog lover. I call both Singapore and London home.

What was the fashion landscape like when you started Zerrin? What did you want to change?

Four years ago when we launched, I’d say the Singapore fashion landscape was quite fragmented. There always has been a local designer scene, and there have been varied initiatives that have tried (and failed) to support and incubate their growth. There was also very little discourse around sustainability in fashion and what that constituted. From my view, I aspired to create more connections between different stakeholders within the industry—brands, consumers, suppliers—as I felt that was what was missing and an inhibitor to sustainability and social impact.

While Zerrin is known as a retail marketplace curating independent, sustainable designers, it’s actually just one part of what we do. At its heart, Zerrin is a growth engine for brands and SMEs to help them scale in various ways.

Read more: Asia’s Most Influential 2021: 3 Women Pushing For Sustainability in Singapore

 

 

Source Credit: This article originally appeared on Tatler Asia by Tatler Asia. Read the original article - https://www.tatlerasia.com/style/fashion/style-qs-zerrin-founder-susannah-jaffer-interview