TAG HEUER BREAKS FORMULA 1 SPEED RECORD WITH TWO NEW TIMEPIECES INSPIRED BY AYRTON SENNA

TAG HEUER BREAKS FORMULA 1 SPEED RECORD WITH TWO NEW TIMEPIECES INSPIRED BY AYRTON SENNA

The luxury watch brand introduces two commemorative timepieces – the new TAG Heuer Formula 1 models serve as a tribute to the motor-racing legend and his lasting impact on the sport.

 

 

La Chaux-de-Fonds, Switzerland – October 22, 2020: With the launch of the TAG Heuer Formula 1 Senna Special Edition 2020 in two variations – an automatic chronograph and a quartz chronograph – the Swiss luxury watchmaker pays homage to its ambassador Ayrton Senna and underscores their partnership, which was one of the most remarkable alliances in the sporting world. Over the course of his career, the long-standing TAG Heuer partner redefined the word drive by breaking countless motor-racing records and advancing the meaning of every superlative in the sport: the fastest, the bravest, the greatest.

 

Considered one of the best drivers of all time, Ayrton Senna embodies the quest for perfection and ultimate performance. Fast and fearless, the Brazilian never stopped pushing himself beyond the limit so that audiences could experience races full of drama and passion. Hinting at the racing legend’s personal record speed of 340 km/h and the way he continues to inspire today’s drivers to push the limits of the sport, these new special editions both feature a ceramic bezel with a tachymeter scale that goes up to 400 km/h. This detail distinguishes the Senna-inspired timepieces from other models in the TAG Heuer Formula 1 collection, which usually go up to 240 km/h. Though 400 km/h is a limit that no team in the sport has reached, they are getting closer and closer every season. Ayrton Senna’s legacy continues to represent TAG Heuer’s driven and daring spirit and inspires bold timepieces such as this year’s special-edition creations.

Bianca Senna, Ayrton Senna’s niece and CEO of Senna Brands, praised the design of the TAG Heuer Formula 1 Senna Special Edition 2020, saying: “We are very happy to be part of another special launch reflecting our partnership with TAG Heuer. The 2020 collection is inspired by Ayrton’s commitment to overcoming limits. Each year, we dedicate ourselves to introducing innovative new models, and this one uses 400 km/h to represent the ongoing pursuit of speeds that once seemed unattainable. It is a part of Ayrton’s legacy, which continues to motivate TAG Heuer in its never-ending quest to create the perfect watch.”

 

Pole position with the Calibre 16

 

The robust 44 mm TAG Heuer Formula 1 Calibre 16 Chronograph Senna Special Edition 2020 features a sunray-brushed anthracite dial with shimmering black “azurage” minute, hour and permanent second counters. The white Super-LumiNova® coating on the rhodium-plated applied indexes and hands ensure at-a-glance legibility at all speeds and in all lighting conditions.

 

This luxurious yet sporty timepiece is presented on a black calfskin strap with black lining and Senna yellow stitching that matches the colourful details on the dial, around the date window, around the bezel and on the top pusher and crown. An additional nod to Senna is the embossed “S” pattern on the strap, which is reminiscent of the links on his favourite TAG Heuer stainless-steel bracelet. The stainless-steel folding clasp has a double safety system and a pilot extension that makes it possible to wear the watch over a driving suit. Powering this special-edition timepiece is the automatic Calibre 16, which is protected by a stainless-steel screw-down caseback engraved with the Senna logo.

 

Speeding to first place with quartz

 

The 2020 Senna special edition is also available with a quartz movement and serves as a prime example of sporting power and prestige. The 43 mm TAG Heuer Formula 1 Quartz Chronograph Senna Special Edition 2020 has a sunray-brushed anthracite dial with luminous black counters at 3, 6 and 9 o’clock. The fixed bezel is fashioned from ultra-resistant black ceramic and, as with its Calibre 16 counterpart, yellow touches on the dial and bezel complete the unmistakable colour scheme that links the watch to Senna.

 

The case and screw-down caseback with a special Senna engraving are made from stainless steel. In line with previous Senna special-edition timepieces, this watch is presented on a stainless-steel bracelet with the iconic double-S links that provide total comfort for everyday wear and out on the track.

Facts and figures:

TAG Heuer Formula 1 Automatic Chronograph

 

 

Reference CAZ201B.FC6487

 

MOVEMENT

Calibre 16 Automatic

CASE

44 mm diameter
Polished and fine-brushed stainless-steel case
Black ceramic fixed tachymeter bezel
Flat sapphire crystal
Polished stainless-steel screw-down crown at 3 o’clock
Fine-brushed stainless-steel round push button at 2 o’clock
Fine-brushed stainless-steel round push button at 4 o’clock
Stainless-steel crown protector at 3 o’clock
Stainless-steel screw-down caseback with special engraving
Water-resistant to 200 metres (20 bar)

DIAL

Anthracite sunray-brushed dial
Black flange with 60 second/1 minute scale
3 counters:
– 12 o’clock: black “azurage” minute chronograph counter, rhodium-plated polished hand
– 6 o’clock: black “azurage” hour chronograph counter, rhodium-plated polished hand
– 9 o’clock: black “azurage” permanent second indicator, rhodium-plated polished hand
Rhodium-plated polished applied indexes with white Super-LumiNova®
Rhodium-plated, faceted, polished hour and minute hands with white Super-LumiNova®
Rhodium-plated polished central hand
White TAG HEUER printed logo
Date display at 3 o’clock
FORMULA 1 CALIBRE 16 printing – SENNA S in yellow

 

BRACELET

Black calfskin strap with black lining and yellow stitching
Fine-brushed stainless-steel folding clasp with double safety system and pilot extension, TAG Heuer shield

Available from October 2020

 

TAG Heuer Formula 1 Quartz Chronograph

 

 

Reference CAZ101AF.BA0637

 

MOVEMENT

Quartz

 

CASE

Diameter 43 mm
Fine-brushed stainless-steel case
Black ceramic fixed tachymeter bezel
Flat sapphire crystal
Stainless-steel screw-down crown at 3 o’clock
Stainless-steel screw-down caseback with special engraving
Water-resistant to 200 metres (20 bar)

 

DIAL

Anthracite sunray-brushed dial
3 counters:
– 3 o’clock: black “azurage” permanent second indicator
– 6 o’clock: black opaline 1/10th second chronograph counter, hour chronograph counter
– 9 o’clock: black “azurage” minute chronograph counter
Black applied indexes with white Super-LumiNova®
Black hour and minute hands with white Super-LumiNova®
Black polished central hand
White TAG HEUER printed logo
Angled date display at 4 o’clock
TAG HEUER FORMULA 1 printing, SENNA S in yellow

 

BRACELET

Stainless-steel S-shape bracelet
Stainless-steel folding clasp with double safety system and pilot extension, TAG Heuer engraving

 

Available from October 2020

 

About TAG Heuer 

 

 

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website www.tagheuer.com for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

 

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

 

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Aston Martin Red Bull Racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the World Endurance Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

 

Instagram: @tagheuer, Twitter: @TAGHeuer, Facebook: www.facebook.com/TAGHeuer 

 

Downloads:

All press material can be obtained free of charge at https://presscorner.tagheuer.com/directlogin

 

For further information, please contact:

 

Sonja Hagmann
International PR Manager TAG Heuer 
+41 79 898 54 73
[email protected]

 

About Senna Brands

 

Senna Brands is a company created by the family of the three-time F1 world champion to manage and maximize the assets of the brands Ayrton Senna, Senna and Senninha and which are inspired by the driver’s legacy and achievements, his values, personality, his lifestyle. Part of the revenue obtained from the licensing of these brands is used to help the educational programs of Ayrton Senna Institute.

 

For further information, please contact:

 

Rodrigo França

PR Manager Senna Brands

+55 11 98295-1208

[email protected]