TAG Heuer selects the finest materials and combines the timeless elegance of black with golden chic to create an incredibly stylish special edition of its smartwatch: the TAG Heuer Connected Bright Black Edition. A watch with an exclusive design, whose digital interface comes with exciting updates.


La Chaux-de-Fonds, Switzerland, 22 September 2021: For a very elegant start into a new season, TAG Heuer presents the TAG Heuer Connected Bright Black Edition, an exclusive edition of its TAG Heuer Connected watch. The brand’s designers have used the finest materials such as titanium and ceramic for this version and have given pride of place to two colours that go perfectly together: gold and black. The result is a superb, fresh reinterpretation of the TAG Heuer Connected watch that combines the style, sophisticated aesthetics and technological performance that have made the TAG Heuer Connected so successful since its launch in 2015. The digital interface of this smartwatch has also received special attention, meaning the TAG Heuer Connected Bright Black Edition includes new versions of the brand’s popular watch faces as well as a brand new dial called Eclipse.


Elegant performance


In the purest watchmaking tradition, the TAG Heuer Connected is back with a special edition that harmoniously combines stunning design with the finest materials and features two perfectly
complementary colours: the intense sheen of golden accents combined with the depth and intensity of black. The watch is fitted with an elegant ceramic bezel, the softest leathers for its strap, a crisp sapphire crystal and new golden markings. The result is a watch that is certainly luxurious while boasting all the technological performance that first sets this market-leading smartwatch apart.


For the TAG Heuer Connected Bright Black Edition, the brand’s designers first selected a grade 2 titanium watch case and gave it the “Black Titanium” look. This effect is achieved by sandblasting
and a black diamond-like carbon (DLC) coating, which gives the piece a supremely elegant matt black finish. It was applied to the watch’s clasp as well, with ever-thoughtful attention to detail.


The piece’s understated elegance is enhanced by its black ceramic bezel, which has been mirror polished to offer a beautiful contrast against the microbeaded case. The bezel features graduations
and markings in golden lacquer, as do the black DLC-coated pushers and crown, adding subtle and sophisticated finishes to the piece.


The TAG Heuer Connected Bright Black Edition will be released alongside three new beautiful and easily interchangeable straps, with a comfortable and resistant rubber base and elevated soft leather covering, and in elegant colours, sporty chic blue, natural golden brown and classic, timeless black. Owners of the TAG Heuer Connected Bright Black Edition will thus have even more options available to quickly switch up the look of their watch depending on the occasion or their unique taste. These three new colourways will join the existing TAG Heuer straps collection and will be available for sale starting on 22 September 2021. The new straps are suitable for all third-generation TAG Heuer Connected watches.


Beautiful design and customized features



To complement its sophisticated aesthetic, the TAG Heuer Connected Bright Black Edition’s digital interface has also been enhanced with some beautiful new features.


The TAG Heuer Connected Bright Black Edition will include the brand new watch face named Eclipse, created in-house and available for all TAG Heuer Connected watches. But for the special edition, the new Eclipse dial will be customised with a beautiful golden colour to perfectly match the standout casing of the TAG Heuer Connected Bright Black Edition.


In addition to the new dial, six of the famous TAG Heuer Connected watch faces have also been redesigned to seamlessly coordinate with the special edition colours. The Helios, Classic and Porsche dials, for example, are elegantly reimagined with gold elements to create perfect harmony with the design of the watch. TAG Heuer Connected Bright Black Edition wearers will have access to many perfectly matched combinations including the never-before-seen Eclipse as well as Helios, Synopsis, Timekeeping and Classic from the core collection reworked to be paired with the golden accents of the new piece, plus Orbital and Heuer 02, which already offer complementary colours within their wide range of personalisation options.


High-quality materials, impeccable design, luxurious details … the TAG Heuer Connected Bright Black Edition watch offers the elegant sophistication of fine watchmaking while never compromising on its technological performance.


From 22 September 2021, the TAG Heuer Connected Bright Black Edition will be available for CHF 2,500 at TAG Heuer boutiques worldwide as well as on the brand’s e-commerce website.


TAG Heuer Connected:
leader of luxury smartwatches


With the third generation of the TAG Heuer Connected, the brand has consolidated its pole position in the luxury smartwatch category. Manufactured in the purest watchmaking tradition, it embodies both elegance – with top-of-the-range materials and sophisticated finishes – and technological expertise to offer a customised, performance-oriented timepiece. Remarkably versatile, the TAG Heuer Connected goes hand in hand with everyday life by providing access to a variety of connected services via Wear OS by Google*, as well as unparalleled sports experiences via the TAG Heuer Sport app. The TAG Heuer Sport app, developed in-house, provides detailed data on the wearer’s performance in a wide range of activities such as running, swimming, cycling, walking and fitness. Golfers will also appreciate the recent improvements to the TAG Heuer Golf app, which will help them refine and improve their game strategy. Lastly, the new Wellness function enables users to stay in shape and provides feedback on changes in their biometric data during their daily exercise.


Eclipse, a new watchface for
TAG Heuer Connected Watch


TAG Heuer introduces Eclipse, a new watch face joining the versatile portfolio of TAG Heuer-designed dials. The Eclipse dial is available in four different colours with subtle highlights – blue, red, green and turquoise – and will be exclusive to owners of the third generation of the TAG Heuer Connected watches. This new creation will nicely complement the seven existing TAG Heuer Connected watch faces, opening up endless aesthetic and personalisation possibilities for users. Available in a silver tone for the TAG Heuer Connected core collection, the Eclipse watch face will be customised in a golden colour especially for the TAG Heuer Connected Bright Black Edition.


Facts and figures:
TAG Heuer Connected Bright Black Edition
Reference SBG8A83.BT6254



Physical Characteristics:

45 mm diameter
13.5 mm thickness
Water-resistant to 5 ATM
430 mAh battery, lasts for a full day

Battery Life :

One full day under normal usage conditions (20 h with1 h of activity);
6 h for sports use (GPS, heart rate and music)
Charge time: full charge in 1 h 30 min at temperatures between 15°C
and 45°C


Heart rate monitor, compass, accelerometer, metrics and recorded
Data accuracy: The data and values generated or calculated by the TAG
Heuer Connected smartwatch when monitoring activities are designed
to provide a precise estimate of the metrics and activities recorded.
However, these data and values cannot always be 100% accurate and
must not be used for purposes requiring 100% accuracy. The TAG
Heuer Connected smartwatch features a heart rate monitor, but it is
not a medical device and is not designed to provide medical diagnosis
services or medical advice. It must not be used to diagnose, treat, cure
or prevent any illness or disease.


• 45 mm diameter
• Black DLC grade 2 titanium sand blasted case
• Polished black ceramic bezel with golden colour lacquer
• Flat sapphire crystal
• Black steel and rubber crown with golden coloured details at
3 o’clock
• Black steel push button with golden coloured lacquer at 2 o’clock
• Black steel push button with golden coloured lacquer at 4 o’clock
• Back grade 2 DLC titanium screw-down case back
• Water resistance: 5 ATM


• Quick-change system
• Black calfskin leather on black rubber
• Black DLC grade 2 titanium folding clasp with double safety push
buttons; TAG Heuer shield


From September 2021


About TAG Heuer



TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on www.tagheuer. com for select countries and in 160 boutiques and 3,000 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand
ambassadors that express the brand’s passion for action and high performance.





All press material can be obtained free of charge at https://presscorner.tagheuer.com/directlogin
For further information, please contact:


Tiziana Tedeschi
International PR Director TAG Heuer
+41 79 255 99 01
[email protected]


Fabiola Bobbio
International PR Manager TAG Heuer
+41 79 204 88 77
[email protected]


Julien Baudet
International PR Project Manager TAG Heuer
+41 79 866 52 56
[email protected]