Tatler Asia, Watch: Actor Ji Sung Takes a Tour of Breitling’s Biggest Boutique in Seoul, Tatler Asia, Watch: Actor Ji Sung Takes a Tour of Breitling’s Biggest Boutique in Seoul

Tatler Asia, Watch: Actor Ji Sung Takes a Tour of Breitling’s Biggest Boutique in Seoul, Tatler Asia, Watch: Actor Ji Sung Takes a Tour of Breitling’s Biggest Boutique in Seoul

Source Credit: This article originally appeared on Tatler Asia by . Read the original article - https://hk.asiatatler.com/style/watches/inside-breitling-biggest-boutique-in-seoul-ji-sung

Breitling has opened its biggest boutique yet in Seoul. Called the Breitling Townhouse Hannam, the 780 sq m store is located in the upscale neighbourhood Hannam where top South Korean celebrities such as Song Hye-kyo and BTS call home. 

With a design described as an industrial loft, it boasts the Breitling aesthetic of vintage meets modern and a recurring theme of ‘air, sea and land’, the three universes that inspire its watch families. Fashioned as a lifestyle haven, the end goal is to provide visitors with the full Breitling experience. 

“This new flagship is unlike anything you’ve ever seen in watch retail. From the moment you step in, you’ll recognise the relaxed, industrial-loft-inspired atmosphere that says everything about our casual, inclusive, and sustainable approach to luxury,” declares CEO Georges Kern.

See also: Brad Pitt’s Watch: The Breitling Super Chronomat

 

 

Source Credit: This article originally appeared on Tatler Asia by . Read the original article - https://hk.asiatatler.com/style/watches/inside-breitling-biggest-boutique-in-seoul-ji-sung