The TAG Heuer Monaco Titan gives the all-time classic a modern twist
The commitment to the Monaco is similarly robust. It’s the gift that keeps on giving.
“We know in watchmaking how important heritage is,” Arnault continues. “The Monaco is instantly recognisable and strongly associated with the brand. We believe it can continue for many decades. But we wanted to reinterpret it with a more modern feel, in terms of materials and in the movement. We’ve used titanium and there’s a Grade 2 finish for a lighter look, with a bright dial, which is a combination I think works very well. The name came after the design was done and we thought the titanium stood out so well that it had to be part of the name for this watch.’
Red Bull’s team principal, Christian Horner, understands the power of the partnership, not just from the business perspective – never far from the surface in F1, let’s be honest – but also as a fan. As with so many motorsport aficionados, he chose a TAG Heuer for his first proper watch. And it was an association with a certain driver that helped clinch it.
Source Credit: This article originally appeared on GQ Magazine by Jason Barlow. Read the original article - https://www.gq-magazine.co.uk/watches/article/tag-heuer-monaco-titan