The Zenith Chronomaster Original E-Commerce Edition is an online-only tricolour wonder
Little more than a decade ago (and in some cases more recently than that) plenty of watch brands were still keen to warn us of the dangers of buying “online”, often reinforcing the importance of traditional, face-to-face interaction at an authorised dealer (or “AD”) whose sales staff had been “highly trained” in the technicalities and nuances of the products on offer.
Well, that’s changed a bit, hasn’t it?
Now that e-commerce is regarded as being the norm and is more secure, reliable and easy to use than ever, the majority of dial names are only too happy to shift their wares via the net and, for many, the ability to do so proved to be a saviour during the darkest days of the pandemic. In fact, there are now some watches that can’t be secured by any number of visits to an AD or even to a mono-brand boutique – because they are only available directly from the relevant maker’s official website.
The latest is Zenith’s subtly different Chronomaster Original E-Commerce Edition. As fans of the maker will know, the brand waited until 2019 to introduce a tribute to its A386 of 50 years earlier, the watch that debuted the landmark El Primero movement in 1969 as one of the first commercially available self-winding chronographs.
Those 50th-anniversary “Revival” models were available only as limited editions of 50 pieces each in yellow, white or rose gold – and they sold out fast. What vintage El Primero fans really wanted, however, was a modern version of the A386 with the same 38mm steel case, glass box crystal, pump pushers and three-tone grey, black and blue sub dials as the 1969 launch watch. And in June of this year, they got it in the form of the Chronomaster Original.
For the new E-Commerce Edition, however, that distinctive, three-tone signature has been extended to the tenths-of-a-second scale that surrounds the main dial, with one third coloured blue, one third black and one third grey. A close look at the leather strap reveals that the tricolour theme has been picked up there, too: it’s made from grey nubuck, with blue stitching on one side and black on the other.
The “specialness” of the Chronomaster Original E-Commerce Edition doesn’t end there, either, because each one will be supplied in a box designed to resemble a coffee table book, the cover of which depicts a drawing of the watch that’s housed inside. Unusually for a special edition, it costs £7,100 – the same as the standard Chronomaster Original. And you won’t even have to listen to any sales patter.
Source Credit: This article originally appeared on GQ Magazine by British GQ. Read the original article - https://www.gq-magazine.co.uk/watches/article/zenith-chronomaster-original-e-commerce-edition