WatchBox Announces Investment in Independent Swiss Watchmaker De Bethune

WatchBox Announces Investment in Independent Swiss Watchmaker De Bethune

The luxury watch platform WatchBox has just announced an investment in independent watch manufacturer De Bethune.

Formed in 2002, De Bethune is the brainchild of visionary Master Watchmaker Denis Flageollet and CEO Pierre Jacques. Since its creation, the watch manufacture has dedicated its efforts to the research and creation of contemporary watches that incorporate traditional watchmaking with the avant-garde.

“WatchBox has been a trusted partner of ours and a dynamic supporter of De Bethune for years,” Denis Flageollet and Pierre Jacques remarked. “We have long admired their desire and commitment to educate the global watch community on the art of watchmaking and are delighted to now join together. WatchBox’s investment will enable De Bethune to fulfill our long-term vision of advancing and reinterpreting watchmaking.”

As part of the agreement, Pierre Jacques (CEO) and Denis Flageollet (COO and Master Watchmaker) will remain on De Bethune’s board of directors.

In other watch news, H. Moser & Cie redesign its complicated Perpetual 1 movement for the Streamliner’s case.


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Source Credit: This article originally appeared on Hypebeast by Ambrose Leung. Read the original article - https://hypebeast.com/2021/8/watchbox-de-bethune-majority-investment-news