Who Is Rozy, South Korea’s First Virtual Influencer?

Who Is Rozy, South Korea’s First Virtual Influencer?

Tell us about yourself.

I’m South Korea’s first virtual influencer, with a strong passion for lifestyle. Oh Rozy is my real name, which means “one and only” in Korean. I’m now working as a model for brands, and recently, I have been was appointed as an ambassador of Busan Expo, alongside Squid Game’s Lee Jung-jae and K-pop megaband BTS. It’s an especially busy time for me, because I’m also preparing for my new single album.

I’m South Korea’s first virtual influencer, with a strong passion for lifestyle. Oh Rozy is my real name, which means “one and only” in Korean. I’m now working as a model for brands, and recently, I was appointed an ambassador of Busan Expo, alongside Squid Game’s Lee Jung-jae and K-pop megaband BTS. It’s an especially busy time for me, because I’m also preparing for my new single.

What is your identity?

I was born to represent generation MZ, the most influential group of trendsetters in [South Korean] society. My personality traits, values, looks and hobbies were chosen to portray a lifestyle that’s entertaining to my audience. From attending events to showcasing the latest collections from luxury labels, everything I post on social media is timely, fun and engaging, and will appeal to the public.

As someone who never ages, it’s my goal to keep up with trends and to represent the young generation of every era.

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Source Credit: This article originally appeared on Tatler Asia by Tatler Asia. Read the original article - https://www.tatlerasia.com/style/fashion/rozy-virtual-influencer-south-korea